By including incorrect or irrelevant headings and subheadings, you are defeating the whole purpose of optimizing your content. Your headings should always contain core information about that specific section. Because even when individual pages have correctly formatted headings, it can still get confusing when your style is changed on every page. It is recommended that you always try to stay loyal to a specific structure on your site. This will prove especially helpful when someone has a hard time reading or is unable to see the text.Įffective use of Headings and Subheadings Since they can be clearly seen in HTML code, screen readers can identify and read them easier. So, by optimizing your headings structure you are not just improving readability, but also your site’s accessibility. It is much more pleasant for everyone if readers have an option to quickly navigate through the page and find exactly what they need much quicker. This means that if you don’t adapt you will chase your users away and make search engines deduct points from your search ranking. In fact, search engine crawlers will specifically search for headings and determine which part is pure content, and which part is a title, or a subtitle. It is unattractive for your users the same way as it is for search engines. Imagine just lines and lines of unstructured text. Moreover, they also make it easier to see different relationships between those sections. In general, headings – and implicitly subheadings – capture attention, provide an organized flow, and highlight the importance of each section. Headings and Subheadings help to create a clear text structure that is easy to read both for users and search engines.
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